007 ELEMENTS is a world-first — a cinematic installation dedicated to the world of James Bond. ATTENTION: The installation is not heated! Warm clothes are recommended.
The name 007 ELEMENTS reflects the visitor journey through a series of galleries, each distilling the craft of the signature elements that define a James Bond film. The installation focusses on Spectre, which was shot in Sölden and also features other titles in the long-running Bond film franchise.
007 ELEMENTS guides visitors on a journey through a series of high-tech, interactive galleries, each distilling the craft of the signature elements that define a James Bond film — the beautiful title sequences and dramatic scores; the jaw-dropping action sequences; the cars, gadgets and technology; the breath-taking locations and iconic studio sets and lastly, a host of compelling characters.
007 ELEMENTS is housed inside a beautiful, bespoke building designed and constructed by Obermoser arch-omo zt gmbh inside the summit of the Gaislachkogl Mountain in Sölden. Standing 3,040 metres above sea level the 1,300 m² space is arranged over two levels and blends seamlessly with the inspiring beauty of its natural surroundings.
The building is next to the ice Q restaurant, the location for the Hoffler Klinik in Spectre, where James Bond meets Dr. Madeleine Swann and the snow chase sequence begins in the film. The entrance is through a tunnel that immediately immerses the visitor in the sights and sounds of James Bond’s world. Two of the main exhibition halls offer spectacular views of Tirol‘s mountains and valleys.
The collaboration between the project’s creative director, Neal Callow (Art Director on Casino Royale, Quantum of Solace, Skyfall and Spectre), and the creative team at Optimist Inc. led by Tino Schaedler has produced an immersive, interactive, and informative experience that reveals how the world of 007 is made.
The aim of 007 ELEMENTS is to tell the story of the making of 007 films through an ultra-modern, emotive and engaging experience while using the incredible location to place guests in Bond’s environment and bring the stories to life in a unique and unforgettable way.
