Hamilton PSR, Reviving the First-Ever Digital Watch.
Hamilton has just announced the debut of a new limited edition watch, based on one of the most groundbreaking watches ever made: The Pulsar Time Computer, the world’s first watch with an LED display.
The Pulsar watch was on the wrist of every celebrity in the entertainment world and beyond. Keith Richards, Joe Frazier, Elton John, and Elvis Presley, all wore the Pulsar. Still, the greatest achievement of the watch was to make it to the White House. President Gerald Ford was a proud owner of a Pulsar and so was James Bond. In the 1973 movie, Live and Let Die, Roger Moore’s interpretation of the iconic hero sported the timepiece on the silver screen.
In 2020, rereleasing a watch with a push button to show the time is not going to work anymore. So, the new Hamilton PSR has to offer something more. And it does. To start with,
In the new Hamilton PSR the time is always visible on the screen, so a push button to show the time is not going to work anymore. It features a hybrid display mixing reflective LCD and emissive OLED technologies. It means that the LCD shows the time permanently, however in case of lower lighting conditions by the press of the button on the side of the case, the OLED numerals light up. Since there is no display backlight, the battery consumption is reduced, allowing the PSR to run for a very long time without a battery change.
The new Hamilton PSR looks precisely like its vintage counterpart. The name on the case is changed and the size also adapted to modern standards. Here we have a 40 x 35mm case here in either steel (standard model) or gold PVD coated steel (limited edition). The bracelet looks like all those other iconic ones we are used to seeing on our favorite vintage chronographs.
The glass is a sapphire crystal with anti-reflective coating, and it is water resistance to 100m. The price of the steel regular production model is €695 ($745). For the gold PVD coated limited edition (in 1,970 pieces), you would have to pay €945 ($995).
The new Hamilton PSR feels and looks fantastic on the wrist; it’s not head-heavy and gives an instant dose of coolness to its wearer.
For more information visit Hamilton’s website.
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